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PRIVACY POLICY

Last updated: [20/01/2026]

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Velvet Lane Ltd (trading as Velvet Lane / VL Dance) is committed to protecting your privacy and handling your personal data responsibly and transparently.

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This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create a member account, use our app, book classes or experiences, apply to work with us, or otherwise interact with our services.

If you have any questions, please contact us at info@velvetlane.co.uk.

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Who We Are

Velvet Lane Ltd
United Kingdom

For the purposes of the UK General Data Protection Regulation (UK GDPR), Velvet Lane Ltd is the data controller of your personal data.

 

What Personal Data We Collect

We may collect and process the following types of personal data:

  • Name

  • Email address

  • Phone number

  • Billing and payment details (processed securely via Wix / PayPal — we do not store card details)

  • Booking history, attendance records and purchase information

  • Member account details (if you register on our website or app)

  • Messages sent via contact forms, email or social media

  • App usage and account-related data (where applicable)

  • Technical data such as IP address, browser type, device information and pages visited

  • Employment, freelance or instructor application data, including CVs, cover letters, portfolios, references and related correspondence

  • Financial and invoicing information, including names, contact details and billing information contained within invoices or payment records sent to us or generated through our booking systems

 

 

How We Collect Your Data

We collect personal data when you:

  • Book classes, memberships or experiences

  • Purchase products or services

  • Create a member account

  • Use our website or app

  • Contact us via forms, email or social media

  • Apply to work with us as an employee, contractor, freelancer or instructor

  • Opt in to marketing communications

  • Interact with cookies or tracking technologies (subject to consent)

 

 

How We Use Your Data

We use personal data for the following purposes:

  • To process bookings, memberships and payments

  • To manage class attendance, enquiries and customer support

  • To create and manage member accounts

  • To deliver classes, workshops, events and experiences

  • To assess applications for employment, freelance or instructional roles

  • To manage invoicing, bookkeeping and accounting obligations

  • To communicate important service, booking or recruitment information

  • To send marketing communications where you have opted in

  • To improve our website, services and user experience

  • To meet legal, regulatory and tax obligations

We only process personal data where we have a lawful basis to do so, including contractual necessity, legitimate business interests, legal obligations, or consent.

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Marketing Communications

We will only send marketing communications if you have actively opted in.

You can unsubscribe at any time using the link in our emails or by contacting info@velvetlane.co.uk.

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Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Ensure the website functions correctly

  • Analyse website usage and performance

  • Support marketing and advertising activities (such as Meta/Facebook ads and embedded video content)

You can manage or update your cookie preferences at any time using the cookie consent banner on our website.

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Third-Party Services

We use trusted third-party service providers to operate our website and services, including:

  • Wix (website hosting, bookings, memberships, accounts and app functionality)

  • Payment providers such as PayPal and Wix Payments

  • Analytics and marketing tools, including Meta (Facebook) Pixel and Google services

  • Embedded content providers, such as YouTube

These providers process personal data only where necessary and in accordance with their own privacy policies.

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App Users

If you use our app, we may collect limited technical and usage data to ensure functionality and improve performance. App permissions can be managed through your device settings at any time.

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How Long We Keep Your Data

We retain personal data only for as long as necessary to:

  • Provide our services

  • Manage bookings, memberships, applications and accounts

  • Meet legal, accounting and tax obligations

Financial records, including invoices, are retained for the period required under UK law. Other personal data is retained only for as long as reasonably necessary or until deletion is requested where legally permitted.

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Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact info@velvetlane.co.uk.

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Data Security

We take appropriate technical and organisational measures to protect your personal data. However, no online system can be guaranteed to be completely secure, and data is shared at your own risk.

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Children

Our services are intended for adults. We do not knowingly collect personal data from children under the age of 16.

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Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

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Contact Us

Velvet Lane Ltd
United Kingdom

Email: info@velvetlane.co.uk

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