PRIVACY POLICY

Last updated: [26/10/2026]

Velvet Lane Ltd (trading as Velvet Lane / VL Dance) is committed to protecting your privacy and handling your personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create a member account, use our app, book classes or experiences, apply to work with us, or otherwise interact with our services.

If you have any questions, please contact us at info@velvetlane.co.uk.

Who We Are

Velvet Lane Ltd
United Kingdom

For the purposes of the UK General Data Protection Regulation (UK GDPR), Velvet Lane Ltd is the data controller of your personal data.

What Personal Data We Collect

We may collect and process the following types of personal data:

Name
Email address
Phone number
Billing and payment details (processed securely via Wix / PayPal — we do not store card details)
Booking history, attendance records and purchase information
Member account details (if you register on our website or app)
Messages sent via contact forms, email or social media
App usage and account-related data (where applicable)
Technical data such as IP address, browser type, device information and pages visited
Employment, freelance or instructor application data, including CVs, cover letters, portfolios, references and related correspondence
Financial and invoicing information, including names, contact details and billing information contained within invoices or payment records sent to us or generated through our booking systems

How We Collect Your Data

We collect personal data when you:

Book classes, memberships or experiences
Purchase products or services
Create a member account
Use our website or app
Contact us via forms, email or social media
Apply to work with us as an employee, contractor, freelancer or instructor
Opt in to marketing communications
Interact with cookies or tracking technologies (subject to consent)

How We Use Your Data

We use personal data for the following purposes:

Managing enquiries, bookings and payments: To receive and respond to enquiries, process bookings and payments, and manage communications relating to any service offered by Velvet Lane, including classes, workshops, events, hen parties, first dance services and any other services we may provide.
Providing our services: To deliver our classes, workshops, events and other services, and to respond to enquiries or requests.
Customer service: To respond to questions, manage changes or cancellations, and resolve complaints.
Business administration: To maintain appropriate business, financial and transaction records and meet our legal obligations.
To assess applications for employment, freelance or instructional roles
Website operation and improvement: To operate, maintain and improve our website and understand how visitors use it, where applicable.
Marketing communications: To send marketing emails about classes, workshops, events and special offers where you have provided consent or where another lawful basis applies. You can unsubscribe from marketing emails at any time. Marketing subscriptions are optional and are not required to book our services.
Legal claims and security: To protect our business, prevent misuse of our services, and establish, exercise or defend legal claims where necessary.

We only collect and use personal information where we have an appropriate lawful basis under applicable data protection law. Depending on the purpose, this may include fulfilling a contract with you, complying with a legal obligation, pursuing legitimate interests, or obtaining your consent.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Marketing Communications

Velvet Lane Ltd may send marketing emails to individuals who have actively opted in to receive them.

These communications may include information about our adult dance classes, new class blocks, workshops, events, hen party experiences, first dance services, special offers and other Velvet Lane services.

Subscribing to marketing emails is entirely optional and is not a condition of booking or using our services. Booking confirmations, essential service updates and other communications relating to an existing booking may still be sent where necessary, regardless of marketing preferences.

You can withdraw your consent or unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at info@velvetlane.co.uk. We will stop sending marketing emails when you withdraw your consent.

We keep a record of marketing preferences and consent where necessary to manage subscriptions and demonstrate compliance with our obligations.

We do not sell your personal data to third parties for their own marketing purposes.

Cookies and Tracking Technologies

Velvet Lane uses cookies and similar technologies to help our website function, understand how visitors use our website and, where applicable, support marketing and advertising activities.

These technologies may be used for the following purposes:

Essential cookies: To support core website functions, security and the operation of our website.
Analytics and performance: To understand how visitors use our website and help us improve its performance and functionality.
Marketing and advertising: To support advertising activities, measure the effectiveness of marketing campaigns and, where applicable, enable advertising or tracking technologies provided by third parties such as Meta (Facebook and Instagram).
Embedded content: To enable content from third-party platforms, such as YouTube, to be displayed on our website. Depending on how the content is embedded, these platforms may use their own cookies or similar technologies.

Some cookies and technologies may be provided by third parties rather than directly by Velvet Lane.

Where required by law, we will obtain your consent before using non-essential cookies or similar technologies. Essential technologies that are strictly necessary for the operation of a service you request may be used without consent where permitted by law.

You can manage or change your cookie preferences at any time using the cookie settings option available on our website, where provided. You can also manage cookies through your browser settings, although blocking certain cookies may affect website functionality.

For more information about how third parties process personal information, please refer to their respective privacy policies.

Third-Party Services

Velvet Lane uses third-party platforms and service providers to operate our website, manage bookings and payments, communicate with customers and support our business activities.

These may include:

Wix: Our website hosting, website forms and booking functionality.
Payment providers: Such as PayPal, to process payments where this payment method is used.
Email and communication services: Platforms used to send booking confirmations, respond to enquiries and distribute marketing emails where you have subscribed.
Social media platforms: Such as Instagram and Facebook, where we maintain business profiles and interact with customers.
Website analytics and embedded content providers: Such as Google or YouTube, where these services are used on our website.

These providers may process personal information on our behalf or in accordance with their own privacy policies, depending on the service and how it is used.

We only use personal information through third-party services where there is an appropriate lawful basis for doing so. Where providers process information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.

Some providers may process personal information outside the United Kingdom. Where this occurs, we will ensure that any required safeguards are in place in accordance with applicable data protection law.

Please refer to the relevant provider's privacy policy for further information about how they handle personal information.

App Users

If you use our app, we may collect limited technical and usage data to ensure functionality and improve performance. App permissions can be managed through your device settings at any time.

How Long We Keep Your Data

Velvet Lane retains personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing our services, managing bookings and enquiries, maintaining business records and meeting legal obligations.

The length of time we retain information depends on the type of information, why it was collected and any applicable legal or regulatory requirements.

For example:

Enquiries and customer communications: We retain these for as long as necessary to respond to enquiries, provide customer service and manage any subsequent bookings or follow-up.
Booking and payment records: We retain relevant records for the periods necessary to manage our services, meet accounting and tax obligations, and deal with any disputes or legal claims.
Marketing information: We retain subscription and consent records for as long as necessary to manage marketing preferences and demonstrate compliance. If you unsubscribe, we stop sending marketing emails and retain only the information necessary to respect your preference and maintain an appropriate record of your withdrawal.
Website and technical information: We retain this for as long as necessary for website operation, security, analytics and troubleshooting, where applicable.

When personal information is no longer needed, we will securely delete it or anonymise it where appropriate, unless we are legally required or otherwise permitted to retain it for longer.

Your Rights

Under applicable data protection law, you may have the following rights in relation to the personal information we hold about you:

Right of access: You can ask for a copy of the personal information we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete information.
Right to erasure: You can ask us to delete your personal information in certain circumstances.
Right to restrict processing: You can ask us to limit how we use your personal information in certain circumstances.
Right to data portability: You can request a copy of certain information you have provided to us in a commonly used, machine-readable format, where this right applies.
Right to object: You can object to certain types of processing, including direct marketing. If you object to us using your personal information for direct marketing, we will stop using it for that purpose.
Right to withdraw consent: Where we rely on your consent to process personal information, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise any of these rights, please contact us at info@velvetlane.co.uk. We may need to verify your identity before responding to your request.

We will respond to requests within the time limits required by applicable data protection law. Some rights are subject to conditions and exceptions, so they may not apply in every circumstance.

If you have concerns about how we handle your personal information, please contact us so we can try to resolve them.

You also have the right to complain to the UK Information Commissioner's Office (ICO). You can find further information at www.ico.org.uk.

Data Security

We take appropriate technical and organisational measures to protect your personal data. However, no online system can be guaranteed to be completely secure, and data is shared at your own risk.

Children

Our services are intended for adults. We do not knowingly collect personal data from children under the age of 16.

Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

Contact Us

Velvet Lane Ltd
United Kingdom

Email: info@velvetlane.co.uk